Why is marketing compliance important?
A marketing campaign must have reasonable substantiation before it hits the market otherwise there is the potential of fines, campaign and/or product removal, lawsuits and loss of brand reputation. Whether your claims are expressed (written in ad) or implied (indirectly made) they must be backed by evidence.
Developing your marketing campaign
Don’t make marketing claims that you can’t back up. Its important to follow a process where you know what performance benefits you will want to advertise about your product and have the support to claim them before creating your advertising. This strategy helps company’s save money and reduce legal risk.
Questions before getting started?